SoHo

Condominium Residences

325 West Broadway 212 319 2390
 
Dwell
09/09/2016

A Cast-Aluminum Facade by DDG Checks the Incursion of Glass


New York loves glass. From the nine-foot-tall touchscreen Wi-Fi hotspots taking over the city’s sidewalks to the alternating triangles of the One World Trade Center’s facade, its smooth surfaces glisten wherever one looks, especially lately, as a forest of needle towers sticks its way into the skyline.

 

In SoHo, XOCO 325 (pronounced sho-co) is quietly bucking the trend. The ten-story condo development on West Broadway is encased in, yes, glass, but also a sheath of custom cast-aluminum. The distinction is crucial. Instead of another semi-transparent monolith, the historic district gets a new neighbor that replicates the cast-iron architecture for which it is known and loved.

 

DDG designed the screen as a connection to SoHo’s industrial past. Cast in aluminum, which is more lightweight and affordable than iron, it is composed of two components, a horizontal spandrel and a vertical column, that repeat in a grid pattern reminiscent of the exteriors of the area’s old warehouses.

 

325westbroadway_photobrucedamonte_06_adt_db

 

At the end of the day, the design is as much about the soul of the neighborhood as it is about functionality: The aluminum skeleton provides privacy for residents who will soon occupy the building’s top nine floors. The ground level, a retail area that will need to showcase wares, is floor-to-ceiling glass.