SoHo

Condominium Residences

325 West Broadway 212 319 2390
 
Wallpaper Magazine
08/24/2016

Home Sweet Home: DDG’s XOCO 325 Condo Unveils a Model Unit Filled with BDDW Pieces


Chocolate may no longer fill the inside of 325 West Broadway, the former site of a brick
chocolate factory in New York’s SoHo district, but its name, XOCO (the Catalan word
for “chocolate”) 325, keeps the building’s legacy alive. DDG took over the building in
2012, transforming it into a 21-unit residential property in the heart of one of

Manhattan’s chicest neighborhoods. DDG chief creative officer and head of design and
construction Peter Guthrie and the DDG team wanted to pay tribute to SoHo’s evolution
from an industrial district into one of New York’s most sought-after residential, luxury
shopping and dining neighborhoods.

 

The condominium’s eye-catching façade is made from cast-aluminum – a lighter and
more cost-effective option that still references that of the cast-iron loft buildings that line
the streets of SoHo, with a curvilinear grid that resembles a series of interlocked bones
and subtly echoes the eccentric curves of Spanish architect Antoni Gaudí. A vertical
garden dangles through the building’s exterior over a glass wall. Its 21 residences range
from 1,055 to 4,837 square feet, most of which feature balconies or terraces.

 

DDG hired the same Washington foundry that produces work for artists including Jeff
Koons, Maya Lin, and Matthew Barney to fabricate the elements of the building. Each
unit boasts sculptural plasterwork, ceilings with heights of at least 10 feet, Austrian white
oak plank floors, hydronic radiant heated floors and custom millwork. Inside, an inviting
courtyard garden leads residents to the lower level, glass-walled fitness studio. The
project is expected to earn LEED certification, and has a green roof system, green
cleaning program, irrigated exterior planter system, 24/7 concierge / doorman, and a
bicycle storage room.

 

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This month, the building unveiled its swish model home, entirely decked out with
sculptural, handcrafted furniture from BDDW and artistic accessories from the
company’s M. Crow line. Although the chocolate is no longer there, through its mashup
of old, new, and green, XOCO 325 looks like it has reached a sweet spot.