Plans to redevelop an old chocolate factory at 325 West Broadway in Soho have been in the works for over seven years, but it wasn’t until DDG took over the property in late 2012 that things finally started moving along.
With work well underway, the marketing team is prepping for sales, which should launch this fall. The development’s teaser site, with images from a “yet-to-be-released comic book,” is up and running. It will be called XOCO 325. “XOCO” (pronounced sho-co) is the Catalan word for chocolate, and DDG chose it because it relates the building’s name to its history as a chocolate factory.
The comic book will share the building’s name and feature the work of artist Shawn Martinbrough. The illustrations feature a man and a woman flying in front of the building, and then dining in a restaurant across the street.
The Landmarks Preservation Commission approved the building’s design in March 2013, with glowing remarks. It features an aluminum facade with vertical gardens, and it’s meant to be reminiscent of Soho’s cast iron buildings. There will be 21 residences, ranging in size from 1,055 to 4,837 square feet, and many will have balconies or private terraces.
The property stretches to Wooster Street, where DDG is also developing 25 Wooster, to be completed at a later date. The two buildings will be connected by a landscaped garden. 325 West Broadway should wrap up construction later this year.